We design systems and spaces that help the planet — and people — thrive.
WhatIfstudio creates regenerative landscapes and systems for a planet in transition.
Based in Brooklyn and working internationally, we bring design strategy, and systems thinking to every scale - connecting land, people, and possibility.
Where Land, People, and Possibility Meet
At WhatIfstudio, we don’t just design spaces. We cultivate relationships — between land, people, and possibility.
Founded by Blair Guppy, WhatIfstudio brings design and systems thinking to landscapes of every kind — urban, cultural, and working — helping clients reimagine what’s possible on their land.
We are curious problem-seekers and disciplined makers — reconciling form and function into beautifully practical, buildable, and meaningful solutions.
Curiosity is our method. Empathy is our metric.
Restraint as Design
Sometimes the most powerful move is not what you place, but what you remove.
Our design language draws from wabi-sabi’s embrace of imperfection, Pacific Northwest coastal modernism, indigenous and feng shui principles of balance, and the lived insights of environmental sociology and psychology.
The result: landscapes that balance resilience and resonance, policy and poetry, form and function — spaces that breathe, adapt, and endure.
“We design not just for compliance, but for belonging”
The Power of a Good Question
A good question isn’t concerned with a correct answer.
It can’t be answered immediately.
It reframes what we think we know.
It is the see of innovation — the moment where possibility begins.
At WhatIfstudio, every project begins with one.
“It is a probe — a what if scenario.”
What we do
From early visioning to construction, we guide clients through every stage of creating resilient, meaningful landscapes.
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Mixed-Use / Commercial / MF Residential: Creating bespoke and enduring outdoor live/work/play spaces with expertise in rooftop construction.
Park & Public Space Design: Designing vibrant and engaging parks, plazas, and public realms that enhance community life.
Waterfront Development & Design: Expertise in creating resilient and accessible waterfronts, including parks, promenades, and infrastructure integration.
Master Planning & Site Development: Developing strategic frameworks and comprehensive plans for large-scale projects, including residential, commercial, and mixed-use developments.
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Description text Strategic Design Leadership: Providing expert guidance and vision to complex projects, ensuring design excellence and successful outcomes.
Collaborative Design & Coordination: Seamlessly integrating landscape architecture with architectural, engineering, and construction disciplines.
Sustainable Landscape Solutions: Implementing environmentally responsible design practices and materials for long-term ecological and aesthetic value.
Project Management & Implementation: Guiding projects from concept through construction, ensuring efficient execution and attention to detail.
Peer Review and Technical Consultation: Offer expert, objective evaluation of landscape plans and technical documents to ensure design excellence and constructability.
Process Optimization and Workflow Improvement: Analyze and refine design and project management processes for enhanced efficiency and streamlined delivery.goes here
Let’s Build Something That Matters.
WhatIfstudio designs landscapes that shape better futures.
We’re social by nature. If you’d prefer to connect through media, that is ok too.